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Step-by-step instructions to optimize your GBP listing, get more reviews, and dominate the local map pack.
For home service businesses, your Google Business Profile (GBP) drives more calls and leads than any other online listing. It appears in local map pack results, knowledge panels, and Google Maps searches. A fully optimized GBP can generate 50+ calls per month for a well-positioned home service business.
Google rewards completeness. Fill out your business name exactly as it appears in real life. Add your full address and service area. List your hours (including holiday hours). Write a compelling business description using your target keywords naturally. Select every relevant category. Add all your services with descriptions.
Businesses with photos receive 42% more direction requests and 35% more website clicks. Add photos of your team in action, your vehicles, completed jobs (before and after), and your office or storefront. Upload at least 3 new photos per week. Video walkthroughs of your work process are even more engaging.
Reviews are the single biggest ranking factor for the local map pack. Ask every satisfied customer for a review. Send a follow-up text or email with a direct link to your review page within 24 hours of completing a job. Respond to every review, positive or negative. Aim for a steady stream rather than a burst. 5-10 new reviews per month is a solid target for most markets.
Google Posts appear directly in your GBP listing. Use them to share promotions, new services, seasonal tips, and company updates. Post at least once per week. Include a clear call to action and a photo. Posts expire after 7 days, so consistency matters. This signals to Google that your business is active and engaged.
Don't leave your Q&A section to chance. Seed it with common questions your customers ask: 'Do you offer emergency service?' 'What areas do you serve?' 'Are you licensed and insured?' Answer them yourself with detailed, helpful responses. This builds trust and provides Google with more content to understand your business.
Our team specializes in executing these strategies for home service businesses. Get a free marketing audit and see how we can help.
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