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Everything you need to know about ranking your HVAC, plumbing, or electrical business on Google. From keyword research to technical SEO.
97% of people search online to find a local business. If your HVAC, plumbing, or electrical company isn't showing up on the first page of Google, you're handing those customers to your competitors. SEO isn't optional anymore. It's the foundation of your entire marketing strategy.
Start with service + location keywords. Think 'AC repair Dallas' or 'emergency plumber near me.' Use tools like Google Keyword Planner or Semrush to find search volume. Focus on long-tail keywords with clear buying intent. 'How to fix a leaky faucet' is informational. 'Plumber for leaky faucet repair' is transactional. You want both, but prioritize transactional keywords for service pages.
Every service page needs a unique title tag (under 60 characters), a compelling meta description (under 160 characters), an H1 heading with your target keyword, and at least 800 words of helpful, original content. Include your city and service area naturally throughout the page. Add schema markup for local businesses to help Google understand your services and location.
Your Google Business Profile is arguably your most important digital asset. Claim and verify it. Fill out every single field. Add photos weekly. Post updates regularly. Respond to every review within 24 hours. Choose the right primary and secondary categories. Keep your NAP (Name, Address, Phone) consistent everywhere online.
Citations are mentions of your business name, address, and phone number across the web. The big ones: Yelp, BBB, Angie's List, HomeAdvisor, and industry-specific directories. Consistency is critical. If your address is '123 Main St' on your website, it shouldn't be '123 Main Street' on Yelp. Even small differences confuse search engines.
Create content that answers the questions your customers are actually asking. Blog posts like 'How Often Should You Service Your HVAC System?' or '5 Signs You Need to Replace Your Water Heater' drive traffic and build trust. Aim for 2-4 blog posts per month. Each post should target a specific keyword cluster and link back to your relevant service pages.
Make sure your site loads in under 3 seconds. Use HTTPS. Ensure your site is mobile-responsive (over 60% of home service searches happen on mobile). Create an XML sitemap and submit it to Google Search Console. Fix broken links. Use proper heading hierarchy. Compress images. These technical fundamentals are non-negotiable.
Our team specializes in executing these strategies for home service businesses. Get a free marketing audit and see how we can help.
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